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Hospital Marketing Observer
Selamat Datang.. PDF Print E-mail
Written by dr. Sholihul Absor, MARS   
Monday, 15 October 2012 15:30

Selamat Datang di Hospital Marketing Observer

Perkembangan jaman telah mengubah tatanan kehidupan dalam bermasyarakat, berbangsa dan bernegara. Perkembangan teknologi memudahkan manusia dalam segala urusan. Perubahan politik meningkatkan kesadaran masyarakat akan haknya. Perbaikan ekonomi meningkatkan kemampuan daya beli dan memilih produk yang mereka butuhkan. Budaya yg berkembangpun tidak luput dari jamahan perubahan, perilaku masyarakat beralih menjadi semakin permisiv dan individual.

Rupanya perubahan ini sampai juga kepada dunia medis yang saya geluti. Hubungan pasien dengan dokter tidak lagi berupa hubungan saling percaya, tetapi beralih menjadi hubungan transaksional layaknya praktik bisnis pada umumnya. Pasien bebas memilih akan berobat kemana, si dokter memberikan pelayanan untuk memuaskan pasien. Dan kemudian pasien membayar biaya pengobatan yang dia terima. Wal hasil, dokter jual, pasien beli. Kalau tidak puas ya komplain seperti yang terjadi pada kasus Prita vs omni hospital.

Persaingan merebut pasien antar rumah sakit semakin tak terelakkan. Maka muncullah praktik praktik pemasaran tanpa mempedulikan etika kedokteran, sebagaimana sumpah dokter yang diucapkan saat mau lulus dokter. Dari sinilah saya tertarik untuk belajar, kemudian mengamati tingkah laku kegiatan pemasaran di rumah sakit, dan disajikan di BLOG ini. Dengan harapan agar masyarakat tidak terperosok akibat tergiur dengan trik pemasaran yang dilakukan rumah sakit. Saya akan mencoba berbagi tentang hal itu di BLOG ini kepada semuanya.

Last Updated on Friday, 03 July 2015 15:53
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Mengenang Seorang Carlos PDF Print E-mail
Written by dr.Sholihul Absor,MARS   
Monday, 02 May 2016 11:09

 

MENGENANG SEORANG CARLOS

 

Tidak mengira perjumpaan dengan Carlos di pantai Santa Monica California mengandung makna mendalam baginya. Menikmati sunset sambil makan bareng di pantai ternyata bagian dari tugasnya sebagai relawan citizen diplomat, Carlos sendiri seharian sebagai pegawai pemerintah kota Santa Monica. Berikut tulisannya.

 

berikut tulisan Carlos :

https://medium.com/@StateIVLP/why-hosting-matters-to-me-a-los-angeles-citizen-diplomats-perspective-89f8089175a7#.1eqqd3slg

 

Why Hosting Matters to Me: A Los Angeles Citizen Diplomat’s Perspective

Carlos Collard, a volunteer with the International Visitors Council of Los Angeles (IVCLA), shares his experience making global connections at the local level

Carlos takes a group of Indonesian visitors to picnic at Santa Monica Beach as part of hosting them for home hospitality

“Oh, you speak Arabic?!”

That was the interpreted response, along with wide eyes and even wider smiles, I received from two Saudi Arabian leaders when I picked them up from their hotel for dinner on my birthday three years ago. Unfortunately, I did not speak Arabic, but I had learned and practiced greeting them and introducing myself in their native language in anticipation of this evening. It was my first time hosting as a citizen diplomat of the International Visitor Council of Los Angeles (IVCLA), a community-based member of the Global Ties U.S. network, and I didn’t know what to expect.

My lack of Arabic was exposed within seconds when I embarrassingly couldn’t respond, but that’s why they had an interpreter accompanying them during their time in the United States. We all laughed and walked together to a Nepali restaurant close to their hotel so they could try cuisine they had never had before. We talked for at least a couple of hours before the evening ended with the presentation of a Saudi gift to me and an invitation to go camping, cook good food, and meet nomads in the Saudi desert with one participant’s family. This hosting experience was an everlasting birthday present, setting the tone for how I saw my role as a U.S. citizen diplomat. It was the beginning of my understanding of why hosting matters.

As a volunteer and Chair of IVCLA’s Young Professionals Steering Committee, I have hosted and engaged with exchange participants from the U.S. Department of State’s International Visitor Leadership Program (IVLP) and Open World Leadership Center from over 50 countries and from almost every continent (I’m still waiting for that Antarctica visitor). I've volunteered with many organizations throughout my life, but this has been one of the best and most rewarding experiences.

Visiting family members of IVLP alumni during a trip through Nepal

It has changed my life through travel opportunities hosted by visitors I’ve met in Los Angeles, exposure to languages, improved understanding of how we are interconnected, and most importantly, lifelong friendships across the globe. Hosting matters because I learn about countries, cultures, and issues directly from the people who are a part of them. It is the best global education. Hosting has inspired me to get apps, bookmark websites, and follow television broadcasts that connect me to international news because I now know people around the world who are affected by events both good and bad. This helps me stay connected to visitors because I can ask them for their opinion or insight into something that I’ve read or watched, which ultimately continues my global education long after hosting them.

“Hosting matters because I learn about countries, cultures, and issues directly from the people who are a part of them.” For me, hosting is about providing comfort and authenticity. I imagine myself as the visitor. For some, it’s not only their first time visiting America, but also their first time leaving their home country. Some speak little to no English. When I met a tourism industry group from Turkmenistan at an IVCLA board meeting, I stood up to welcome them and introduced myself in their native Turkmen language. Halfway through my memorized phrases, they all began to applaud loudly with sparkling smiles on their faces. When I presented them with UCLA (my alma mater) key chains before they departed, one of them said, “thank you for speaking our language.”

The Nepali “Seven Summits” delegation, the first all-women team to climb the highest summit on each continent, at the beach in front of Gladstones Restaurant in Malibu

The Nepali “Seven Summits” delegation, the first all-women team to climb the highest summit on each continent, at the beach in front of Gladstones Restaurant in Malibu

Last Updated on Monday, 02 May 2016 12:05
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TIPS MEMBAGI INSENTIF KARYAWAN PDF Print E-mail
Written by dr.Sholihul Absor,MARS   
Tuesday, 08 March 2016 16:40

TIPS MEMBAGI INSENTIF KARYAWAN

Banyak orang mengira ilmu pemasaran hanya ngurusi bagaimana menjual barang atau jasa, sehingga di rumah sakit sering bagian pemasaran di tempatkan dalam struktur tersendiri yang hanya ngurusi promosi. Padahal tidak demikian,  ilmu pemasaran sangat luas pemahamannya. Inti pemasaran adalah bagaimana melakukan pertukaran nilai antar stake holder yang saling menguntungkan. Dalam konteks ini tidak hanya pertukaran nilai antara rumah sakit dan pasien saja, tapi juga antara rumah sakit dengan karyawan, dan antara rumah sakit dengan pemilik. Maaf saya agak melebar ceritanya tidak langsung membahas tip membagi insentif, supaya jelas filosofinya dan tercapai maksud dan tujuan membagi insentif.

Kali ini saya membahas  pertukaran nilai antara rumah sakit dengan karyawan, atau ada yang mengistilahkan dengan Internal Marketing. Konsep sederhananya, karyawan memberikan komitmen dan loyalitasnya kepada rumah sakit diwujudkan dalam pelayanan yang prima dan kerja keras, sedangkan rumah sakit memberikan gaji, karir, kenyamanan kerja, keamanan, dan kesempatan aktualisasi diri.

Dalam hal gaji ada empat unsur penggajian, yaitu, gaji pokok, tunjangan, insentif, dan bonus. Gaji pokok dan tunjangan untuk memberi rasa aman dalam berkerja,   insentif untuk memberikan motivasi, sedangkan bonus diberikan sebagai penghargaan bagi karyawan manakala rumah sakit mendapatkan keuntungan sesuai target yang diharapkan.

Last Updated on Tuesday, 08 March 2016 16:59
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